2021 is set to be a critical year for the environment and the Green Match Fund campaign will raise funds for environmental charities and help to increase public awareness about these crucial issues. The campaign will run from 22nd April (World Earth Day) and end on 29th April.
If you are an environmental charity, we want to hear from you!
What is it?
The Green Match Fund is a match funding campaign for charities which are working on environmental issues as part of their core mission. All public donations made to participating charities via theBigGive.org.uk during the week of the campaign (22-29 April) will be matched up to a specific amount.
Each participating charity will be awarded a ring-fenced amount of match funding which will be used to match public donations – either £2,500, £10,000 or £25,000. Unlike some of the Big Give’s other campaigns (e.g. Christmas Challenge), all match funding is provide by our Champions – charities do not need to secure their own pledges for the campaign. Charities are able to raise unrestricted funds.
Match funding is being provided by The Big Give’s Champions which include The Reed Foundation, Garfield Weston Foundation and a number of other philanthropists and funders. (Philanthropists or funders who are interested in becoming a Champion can contact the Big Give)
Which charities are eligible?
Charities which are working on environmental issues as part of their core mission This may include: biodiversity & conservation; climate change; agriculture & food; sustainable communities; energy; transport; trade & finance; consumption & waste; toxics & pollution. Charities may be working in the UK or overseas.
UK-registered charities with at least one year of filed accounts and an annual income of at least £25,000 (as per last filed accounts), or organisations with tax exempt status for charitable purposes.
Charities which are registered on theBigGive.org.uk (free to register).
Charities seeking to raise either £2,500, £10,000 or £25,000 in public donations (to be doubled by the match funds). Charities are able to use the campaign to raise unrestricted funds.
Why take part?
Match funding is a proven way to encourage more people to give and people to give more
Build your skills in running digital fundraising campaigns e.g. 89% of charities that took part in Christmas Challenge 2020 reported increased confidence (a lot or a little) in online fundraising.
Build your online donor database e.g. 96% of Christmas Challenge 2020 participating reported receiving donations from new supporters.
Benefit from additional resources and training e.g. we provide a free package of support for all participating charities.
How the campaign works and what are the key dates?
Monday 8th February – Applications open.
Charities share details about their organisation, how funds raised will be spent as well as how much they hope to raise in total through the campaign (either £5,000, £20,000 or £50,000)
Friday 5th March – Applications close. The Big Give will work with an expert panel to determine which charities will be successful in being awarded match funds and how much match funds they will be awarded.
Friday 19th March – Notification. The Big Give will notify charities whether they have been successful in securing match funding and if so, how much they have been awarded (either £2,500, £10,000 or £25,000). The Big Give will then offer a free package of resources to all participating charities, to help them market the campaign to their supporters.
Thursday 22nd April (midday) – Campaign opens. The campaign will launch on World Earth Day at midday. Donations will be doubled by the charity’s Champion funds, until the match funds have been exhausted or the campaign has closed, whichever comes first.
Thursday 29th April (midday) – Campaign closes. The campaign will close and donations will no longer be matched.
How to apply for the Green Match Fund?
Login to your Big Give account or create one here
Click on Big Give Campaigns
Click on Apply Now for Green Match Fund campaign
IMPORTANT: In the targets section of the application, please enter either £5k, £20k, or £50k depending on how much Champion funds you are seeking to secure from a Big Give Champion.